Putting their brand name in big bold, back-lit lettering well above head height, this double archway exhibition stand bought brand awareness into focus for Albion's second year at Crufts. The main feature was Albion's name itself, which was a 3D fret-cut logo, with LED halo lighting, allowing Albion to proudly announce their presence.

Albion's open, four-sided Island exhibition stand was a variation on their 2025 version. This time round, we had a lot more space to play with. The stand incorporated two archways into the brand space. Architecture like that allows the space to be interacted with, allowing visitors to the stand to feel immersed within the Albion landscape for a moment in their busy days.  

Within that, there was a small counter unit, custom product gondola units, and a central shelf and slatwall, all of which allowed Albion to display their products for taster sessions.

Crufts is the ideal place for pet food brands to make their name, and this immersive, stylish space was the perfect backdrop to those all-important activation conversations.