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As part of our 'Experiential Edge series', Managing Director of Pensthorpe Ben Marshall talks about what 'Experiential' means to his business.

The Experience Economy is changing. It's more advanced, more intelligent, and more immersive. Here's what it means for live events and experiential.

2025 has been another extraordinary year for us at Image Experiential. One filled with bold creative, new challenges, and unique projects. So in the spirit of New Year reflection, we wanted to look back at ten of the extraordinary stands we brought to life in 2025, from concept and design to final build. (In no particular order!) Aviva at BIBA As primary sponsors of the BIBA exhibition, Aviva's central hub is always a buzz of activity, and this year was no different. The stan