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Event marketing is a fab opportunity to make a public statement about what your brand is, and what you do. That's why your brand assets matter, helping you occupy the space in that corner of the busy hall, with those particular busy people. As Byron Sharp, Mark Ritson and Jon Evans discuss in this video, being different is not the same as being distinctive and being eye-catching is not the same as being YOU. So, then, what does make you distinctively you? What does it mean to

We look into why event marketing is perfect for clients in the food and drink industry.

We look at how creative, human-centred marketing positively influences the mind.