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As Norwich welcomes back Norwich Science Festival , the city is buzzing with curiosity, creativity and discovery. The University of East Anglia (UEA) and Norwich Research Park are inspiring that sense of exploration.   Throughout the Festival, researchers, staff and students will be hosting a series of interactive activities on their brand-new exhibition stand, bringing cutting-edge research out of the lab and engaging young minds. A concept visual for the UEA stand. Credit

What does experiential look like when expectations are already sky-high? We caught up with Letty Dell-Aquila from Saxon Air to unpick this, as part of our Experiential Edge series.

Continuing our 'Experiential Edge' series, Tom and Lisa from The Shoebox Experiences talk to us about the importance of experience for their business.