Blog

Event marketing is a fab opportunity to make a public statement about what your brand is, and what you do. That's why your brand assets matter, helping you occupy the space in that corner of the busy hall, with those particular busy people. As Byron Sharp, Mark Ritson and Jon Evans discuss in this video, being different is not the same as being distinctive and being eye-catching is not the same as being YOU. So, then, what does make you distinctively you? What does it mean to

We look into why event marketing is perfect for clients in the food and drink industry.

We look at how creative, human-centred marketing positively influences the mind.

We look at what the Experience Economy means for product marketing, with some examples of how to put experience first in your advertisements.

You’ve got something great to shout about. So, then, why should you not shout about it? Here are three top tips for standing out in a busy event hall...

We have a look at what small businesses can gain from getting involved with events and brand experiences.

What does it take to make an exhibition stand that is TRULY sustainable? We explore the process, with some good examples from our portfolio.

To event or not to event? That is the question. Thankfully, we've put together some pointers to help you find the answer...

On-stand refreshments can be used for more than just snack time. You can even use them for brand storytelling...

How does a brand position itself in a unique, well-defined space? We look through our portfolio for some stellar examples of brand positioning.

It's the World Cup! We have a look at what businesses can learn from football, its effect on consumers, and what it tells us about an event economy

Why are big brands teaming up to deliver unique experiences? We delve into what the experience economy has meant for brand partnerships.

We dive into how you can make the most of the ready-made audience at a marketing event or tradeshow.

Experience marketing is close to hospitality or customer-service work in its aims and intentions. We can learn a lot from the people who talk to people every single day.

Before we pack our bags and head to Manchester for BIBA 2026, let’s take a moment to reflect on BIBAs past.

It's an experience economy, which means that memories and immersivity sell. But what does that look like? And how can small towns and cities make the most of it?

We delve into what your brand's distinct heritage can do for your exhibition stand design.

Creativity is about working with what you have, to create something that is eye-catching because it is unique, and clever and, crucially, intentional.

What is it that inspires people to attend events? Are they in a different mind-set to those who find your brand online? What does that mean about your brand messaging? We delve into these questions, their answers, and some fun examples.

We delve into the methods and considerations needed to understand and measure the success of a brand event or exhibition stand