Blog

Creativity is about working with what you have, to create something that is eye-catching because it is unique, and clever and, crucially, intentional.  

What is it that inspires people to attend events? Are they in a different mind-set to those who find your brand online? What does that mean about your brand messaging? We delve into these questions, their answers, and some fun examples.

We delve into the methods and considerations needed to understand and measure the success of a brand event or exhibition stand

We delve into the question of stunt marketing, and whether it is spectacle which sells, or intention and consideration.

Does your brand tell a story? How can you make sure it does? We take a look at what a brand's story might look like, and how best to convey it at events.

Continuing our 'Experiential Edge' series, Tom and Lisa from The Shoebox Experiences talk to us about the importance of experience for their business.

Nestled behind the Red Lion pub in Bishopgate, Norwich, is The Lion’s Den , an outdoor wellness and social space. When we visited founder Lee Tayler on a crisp autumn morning, staff greeted customers by name, offered hot water bottles, and brewed some of the best coffee in the city. Straight away, it was obvious that a visit to The Lion’s Den means a warm welcome.  We sat down with Lee to talk about what ‘experiential’ means to his business, and how enriching visitor experie

From Squid Game to The Traitors, more and more hit TV shows are stepping off the screen and into the real world. They’re seeing huge successes. But why are we seeing a surge of TV-based experiences popping up today? 

Recently, we landed something special in the heart of our home city. An experiential brand space for Age UK Norwich , in celebration of...

A client of ours once described event planning as an "intense, all-consuming task which requires layers of thought and organisation." And...

From high-energy challenges to quirky interactions, gamified experiences are powerful parts of experiential marketing. We explore what gamification is and how it benefits brands, with examples from our clients' experiential projects.

We talk about the 'experience economy', and how live events don't just still matter - they've never mattered more.

The beauty of live events is just that – they’re live. But embracing the 'in-person' context shouldn't mean ditching digital. After all,...

We unpick the cause of short-termism in event marketing, and discuss how long-term planning and partnerships benefit brands.

'Event Tech' is a frequently hot topic on the lips of event marketers, organisers, and brands who exhibit at events. After all, with...

How to make your F&D events more effective - from multi-sensory sampling, to storytelling, to powerful partnerships.

This time a year ago, we were reflecting on a novel year for the events industry, with exhibitions making a mass comeback after the...

More than just a buzzword, experiential marketing is a powerful way of immersing consumers in your 'brand world'. But what exactly is it?

We created this guide to help marketers like you get more confident when budgeting for your next event, so you know what to look for...

Across an eventful 35-year history , we’ve had the pleasure of working with a broad range of brands from across the globe . And in doing...