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Why live events still matter in 'modern' marketing
We talk about the 'experience economy', and how live events don't just still matter - they've never mattered more.

Eleanor Loveday
Apr 74 min read


How to use social media for more effective event marketing
The beauty of live events is just that – they’re live. But embracing the 'in-person' context shouldn't mean ditching digital. After all,...

Eleanor Loveday
Mar 245 min read


Why short-termism is hurting event marketing
We unpick the cause of short-termism in event marketing, and discuss how long-term planning and partnerships benefit brands.

Eleanor Loveday
Feb 274 min read


Event Tech in 2025: everything you need to know
'Event Tech' is a frequently hot topic on the lips of event marketers, organisers, and brands who exhibit at events. After all, with...

Eleanor Loveday
Feb 65 min read


Effective Events for Food & Drink Brands
How to make your F&D events more effective - from multi-sensory sampling, to storytelling, to powerful partnerships.

Eleanor Loveday
Jan 245 min read


An Eventful 2024
This time a year ago, we were reflecting on a novel year for the events industry, with exhibitions making a mass comeback after the...

Eleanor Loveday
Dec 16, 20244 min read


What is experiential marketing?
More than just a buzzword, experiential marketing is a powerful way of immersing consumers in your 'brand world'. But what exactly is it?

Eleanor Loveday
Nov 21, 20245 min read


Budgeting for events, exhibitions and trade shows: the complete guide for exhibitors
We created this guide to help marketers like you get more confident when budgeting for your next event, so you know what to look for...

Eleanor Loveday
Sep 30, 20246 min read


Celebrating stories, sake, and the Spirit of Japan at the 25th Speciality & Fine Food Fair
Across an eventful 35-year history , we’ve had the pleasure of working with a broad range of brands from across the globe . And in doing...

Eleanor Loveday
Sep 12, 20243 min read


How to bring your brand outdoors: a guide for more extraordinary outdoor events
So, you’re thinking about exhibiting at an outdoor event. Maybe it’s your first outdoor exhibition, or perhaps you’re considering how...

Eleanor Loveday
Jun 25, 20248 min read


Can events be a sustainable part of marketing?
We take a deep dive into sustainability in events and exhibitions, discussing the good, the bad, and the greenwashed.

Eleanor Loveday
Apr 22, 20246 min read


Striking Triumph Motorcycles Exhibition Stand Design, Inspired By Modern Bonneville Range
Style, performance, and story combine in this stunning exhibition stand concept for Triumph Motorcycles

Eleanor Loveday
Apr 8, 20244 min read


How does storytelling help you stand out in event marketing?
Standing out above the crowd is always a crucial part of our projects. After all, when you look better than the competition, we look...

Eleanor Loveday
Jun 9, 20234 min read


What does 'Life Cycle Thinking' mean for sustainability in events?
We could happily talk about sustainability all day, and we’re by no means the only ones either. Over time, more and more businesses in...

Eleanor Loveday
Apr 21, 20235 min read


Enhancing your event marketing? Here’s why you should hire an ‘event prof’…
Picture it, you’re planning your company’s first ever appearance at an event, or maybe you’re evolving out of the shell scheme. You know...

Eleanor Loveday
Mar 28, 20233 min read


What is an Exhibition Stand?
We discuss the types of exhibition stands available for marketers and how to use these basic tools for big impact across your events.

Alex Cosham
Oct 24, 20226 min read
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