Blog

Continuing our 'Experiential Edge' series, Tom and Lisa from The Shoebox Experiences talk to us about the importance of experience for their business.

Nestled behind the Red Lion pub in Bishopgate, Norwich, is The Lion’s Den , an outdoor wellness and social space. When we visited founder Lee Tayler on a crisp autumn morning, staff greeted customers by name, offered hot water bottles, and brewed some of the best coffee in the city. Straight away, it was obvious that a visit to The Lion’s Den means a warm welcome.  We sat down with Lee to talk about what ‘experiential’ means to his business, and how enriching visitor experie

A client of ours once described event planning as an "intense, all-consuming task which requires layers of thought and organisation." And...

From high-energy challenges to quirky interactions, gamified experiences are powerful parts of experiential marketing. We explore what gamification is and how it benefits brands, with examples from our clients' experiential projects.

We talk about the 'experience economy', and how live events don't just still matter - they've never mattered more.

The beauty of live events is just that – they’re live. But embracing the 'in-person' context shouldn't mean ditching digital. After all,...

How to make your F&D events more effective - from multi-sensory sampling, to storytelling, to powerful partnerships.

More than just a buzzword, experiential marketing is a powerful way of immersing consumers in your 'brand world'. But what exactly is it?

We created this guide to help marketers like you get more confident when budgeting for your next event, so you know what to look for...

So, you’re thinking about exhibiting at an outdoor event. Maybe it’s your first outdoor exhibition, or perhaps you’re considering how...

We take a deep dive into sustainability in events and exhibitions, discussing the good, the bad, and the greenwashed.

Standing out above the crowd is always a crucial part of our projects. After all, when you look better than the competition, we look...

We could happily talk about sustainability all day, and we’re by no means the only ones either. Over time, more and more businesses in...

Picture it, you’re planning your company’s first ever appearance at an event, or maybe you’re evolving out of the shell scheme. You know...

We discuss the types of exhibition stands available for marketers and how to use these basic tools for big impact across your events.