The PATS space for Albion Pet Foods was striking yet simple. With a primary focus on brand awareness, we drenched the stand in Albion's brand codes - from the logo to the pet imagery, to the packaging displayed in the freezer and display gondola.

The logo was set on a large header panel, positioned above the height of the rest of the stand and backlit in LED. It naturally was the first thing to be spotted by everyone, reinforcing Albion's identity.

Closer up, Albion's dog treats were showcased in freestanding display units, and their farm-to-bowl raw food was displayed in a large freezer.