From the first conversations about PATS 2025, it was clear that Assisi's brands needed space to tell their own stories, properly. And while the master brand needed to be consistently present, the focus was to stay on each of the brands.

Each dedicated zone took shape with vibrance, personality, and the unique assets of its brand.

Props, scenery, texture and form were key. For instance, the Yakers area featured a furry yak. For Pet Munchies, we created an LED lit giant paw print. And in the Burns Pet Nutrititon zone, a farmyard scene, complete with real hay bales.

While each area could shine in its own right, we threaded the main pillars together with wooden beams, all carrying the Assisi logo. Visitors could explore Assisi's portfolio of brands, check out a specific one, and speak to the knowledgeable on stand team.

Ultimately, it was an interactive multi-brand stand, that celebrated distinctiveness while staying carefully tied together by the parent brand.