Aviva share our belief that wherever possible, sustainability should be at the centre of all marketing efforts, even if behind the scenes. This of course includes events, and so for the AIRMIC Conference 2022 Aviva were keen to celebrate their sustainability credentials and ethos. 

Aviva moved away from their classic blue/yellow colouration for the GCS brand, embracing their new black, white and yellow colourways for a more contemporary look. To ensure that the branding could be updated sustainably, the exhibition stand itself was creatively repurposed from a previous event, extending the life cycle of the stand considerably but without losing impact. The updated graphics are derived from a recycled material made from recovered plastic bottles, a non-virgin material that can then be recycled again. This way, we were able to meet Aviva’s evolving exhibiting aims in a more sustainable way, whilst keeping their branding distinctive.  

Interior design cues were incorporated with the light wood flooring and furniture, complimenting the wider design. With the look of a relaxed meeting area and updated branding, the stand offered an inviting space for Aviva to welcome guests and facilitate key conversations.

See more creative exhibition stand designs for Aviva at Airmic here.