For this year's Airmic Conference, we helped Aviva subtly update their stand in line with their Global, Corporate and Specialty (GCS) brand.

We extended the yellow and black colourway across the entire stand, in line with the wider GCS brand application. Meanwhile, the structure of the stand stayed the same as previous years, with the open space and central pillar drawing visitors over from across the hall.

Sustainability remains a key focus across Aviva's events, which was the driving force behind maintaining the stand structure. By extending the life cycle of these structures, we greatly reduce waste and new construction.

We updated the graphics responsibly, drawing on tools and tech to eliminate graphic waste and our UV print plant to reduce waste, chemicals, and energy usage. The graphic material used is derived from recovered plastic bottles, giving us a non-virgin material that can then be recycled if the brand evolves more in the future.