Returning to the bustling BIBA event this year with a theme of ‘leading the way’, we were excited to create Aviva’s ever-popular open plan exhibition stand for the event. Evolving a three year design plan, the stand continues to provide a striking open space that the Aviva team fully leveraged in their event efforts.

With such a multifaceted offering, the event space needed to be just as flexible. A central tower provides the instantly recognisable branding of Aviva, tastefully accented with LED edge lighting and integrating an ample store room. Brand visibility is further increased by a large hanging banner.

A fresh graphic treatment continues the use of collaborative messaging, with angled light-boxes separating the more intimate meeting areas. With new leadership pointing toward a renewed focus on relationships in the broker community and the continued success of the Aviva team at events like BIBA, we’re looking forward to delivering more quality events with them as they keep on ‘leading the way’.