Returning to the Allergy & Free From Show with BFree, we refreshed the previous stand to suit a new space and a shift in focus for the event.  

With BFree’s stand directly opposite the entrance doors, guests were immediately greeted with a vibrant, welcoming space. The large header panel put brand front and centre, alongside appealing meal imagery. Distinctive brand assets were used in every part of the space, particularly the bold green colours, which stood out against a sea of muted tones in the hall. 

Product sampling was a big focus for BFree this year, with an aim to get their delicious carrot cake and soft white wraps into the hands (and mouths) of guests. We ensured there was plenty of prep and storage space behind the scenes for the team, meaning that samples could flow throughout the show.

One half of the stand served as a shop, with gluten free products displayed under a custom market awning. Customers could also purchase BFree merch, which had proved popular at previous events with BFree's engaged community.

On the other side, the ‘Foodie Corner’ combined cosy seating, neon signage, and brand-driven graphics. 'BFree besties' were invited to take part in a range of games and challenges, take part in interviews with the BFree team, and even get a ‘gluten hates me’ temporary tattoo.