Canadian brand Earth Rated made their debut appearance at PATS (Pet and Acquatics Trade Show) and we were delighted to support them with a lively and brand-driven exhibition stand. With event marketing being a key part of Earth Rated's marketing mix, we were hopeful that their first time at the pet industry's largest UK-based exhibition was a success.

The Earth Rated team were clear in their vision for the stand to be open, inviting and free-flowing. With the island site location in mind, our design team created this archway feature to open up the space and encourage visitors to approach from all sides. The open design gave the Earth Rated team an ideal backdrop not only to meet with prospects, but also to create content and communicate the lively personality of Earth Rated - which is a core part of their comms.

The curved shape was echoed on the main pillars, with Earth Rated's dog accessories, toys, and brand new grooming range displayed in front. In the centre of the space, a custom counter was used to represent the recycled materials used across the product range.