With 'ordinary' simply not an option at big events like Electronica, we supported HolyStone with this vibrant brand space.

A previous iteration of the stand was last used at Electronica 2018, with customers able to meet the team and learn more about HolyStone's capacitors, which were displayed on custom podiums.

When the next Electronica rolled around in 2020, well... need we say any more.

With HolyStone returning to the exhibition in 2024, we wanted to refresh the stand while not reinventing it - reusing structures, reducing waste, and extending the life cycle of stand materials was as important to HolyStone as it is to us.

Vibrant colours, sleek graphic features and illuminated elements meant the stand punched through the busy room and reinforced HolyStone's brand identity. We created a semi-enclosed meeting space within a custom archway feature, with LED lighting running across each arch and across the floor. Meetings were a crucial part of the event for HolyStone, so we wanted to create an area visitors would be drawn to. On the other side of the stand, a more informal meeting space provides an alternative area to sit and talk to clients.

The project was an extraordinary collaborative effort between ourselves, HolyStone, and OneAgency, combining our expertise in events with HolyStone and OneAgency's knowledge of their own brand and marketing. From working with the team to create a brief to the stand design, production and install in Munich, it was a pleasure to be a part of the project.