A balance of brand and functionality was key for Hubbard Products at TCS&D Cold Chain Hub 2025. The featured refrigerated vehicle needed plenty of space, and we didn't want the stand to feel cramped.

Maximising the space as much as possible, we built a tall custom structure along one side of the stand. With an angular structure, it was visible from all sides of the space, and from far across the hall at the NEC. The large header panel projected the Hubbard logo from height, along with the supporting Daiken partner logos.

An open space for a flow of new and existing Hubbard clients, good conversation, and a showcase of product excellence.