Following a successful BIBA 2023, iPrism Underwriting returned to the show with a larger space.

We maintained a clean and brand-driven look, with subtle touches of LED lighting illuminating key features and brand assets. Brand was visible from the top of the 4m walls, extending visibility of the stand across the room. Lower down, a video delivered information about iPrism's underwriting services and a seating area facilitated meetings with the team.

Throughout the event, the team were encouraging visitors to take part in their interactive game, 'Polly-C'. With the overall highest scorer of the game winning a holiday, guests were incentivised to take part, leading to further conversations and greater dwell time on the stand.