iPrism Underwriting at BIBA 2024
With a larger footprint for iPrism Underwriting's 2024 BIBA stand, we created an inviting and on-brand space for the team to meet brokers.
Client
iPrism Underwriting
Event
BIBA 2024
Stand Size
8x3m, Open 3 Sides
Venue
Manchester Central
iPrism Underwriting BIBA 2024
STAND SIZE
8x3m, Open 3 Sides
EVENT
BIBA 2024
With a larger footprint for iPrism Underwriting's 2024 BIBA stand, we created an inviting and on-brand space for the team to meet brokers.
VENUE
Manchester Central
CLIENT
iPrism Underwriting
Following a successful BIBA 2023, iPrism Underwriting returned to the show with a larger space.
We maintained a clean and brand-driven look, with subtle touches of LED lighting illuminating key features and brand assets. Brand was visible from the top of the 4m walls, extending visibility of the stand across the room. Lower down, a video delivered information about iPrism's underwriting services and a seating area facilitated meetings with the team.
Throughout the event, the team were encouraging visitors to take part in their interactive game, 'Polly-C'. With the overall highest scorer of the game winning a holiday, guests were incentivised to take part, leading to further conversations and greater dwell time on the stand.
“It was an amazing event. The bigger stand worked really well, allowing us to have meetings and keep more of our team together. The guys building the stand were really helpful and answered all our questions. Ultimately, it was pucker” - Marketing Manager, iPrism Underwriting
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