MSIG Europe are all about 'building trust in an uncertain world', so their exhibition stand needed to reflect transparency, openness, and functionality.

The aim of the stand was to maintain the general structure of MSIG's previous stand, but also include slight changes to decorations, as required by the space and MSIG's aims for 2025.

The finished product was a two-side open space, with a slick, simple-yet-effective design. It featured a pair of bespoke slat walls with a timber finish, for a grounding effect. 'MSIG Europe' can be read over the top of the stand, back-lit with white light to draw attention to the brand's identity.

The stand also featured a counter unit with a side foam panel, and front graphic of MISG Europe's name and logo. This desk gave MSIG a place to connect with their prospective customers, who were able to book meetings with the team in advance of the event.

We fixed a TV to the back wall of the stand, allowing for immersivity, and listed the products MSIG aimed to showcase in a red diamond above the desk.

The stand was an open space for conversation, collaboration, and trust-building, as well as showcasing a range of products to inspire brand activation.