The expert team at Natures Menu are passionate about the benefits of raw feeding, and so it was important that the exhibition stand at Crufts brought the 'raw food look' to life.

Clear and distinctive branding underpinned the stand, with the bright green colour, logo, and brand messaging used across the space. Large graphics brought the 'raw food look' to life, showcasing the health benefits of Natures Menu's balanced raw meals.

The products were displayed on the stand too, supported by educational infographics about raw feeding. We used a mix of floor graphics, digital screens, and UV printed fabrics to deliver key information and prompt visitors to learn more from the Natures Menu team.

By balancing brand and product, we were able to communicate the benefits of Natures Menu’s raw food range in a way that connected with prospective customers and gave a healthy boost to brand too.