Crufts 2024 was a big event for Natures Menu, with both a main stand, and a shell scheme. It was important that the two worked in harmony, communicating consistent branding, to support the team with their messaging.

Where the main stand offered a 12x12m space, countertop with storage and fridge, as well as an interactive campfire area and a puppy zone, the shell scheme was a a 5x3metre stand, aiming to promote further discussion with Natures Menu team members about raw dog food. With a back wall constructed from PSE timber frame, the complementary stand used stretch and staple wall graphics to display the basics of their brand messaging.

The stand also featured a fridge, letting the product have some space to speak for itself.

Crufts is a busy day out, By combining two stands at this one event, Natures Menu were able to ensure no stone was left unturned, and no prospective customer missed what they had on offer.