Natures Menu are no stranger to a creative concept at their events, and GLEE 2024 was no exception. In our early conversations the team planted the seed of a ‘Pet Pantry’, signalling a shift in direction when targeting ambitious garden centres.

From the early planning of the pet pantry, it was clear that understanding the exchange between product and people would be central to the space. Not simply people and their pets who depend on quality product, but the people behind brands, and the people behind businesses who depend on one another. With people and product in mind throughout our design, we took the seed of an idea into a fully finished brand space.

The outcome struck a harmonious balance of theme and brand, with the pantry look and feel cohesive throughout. Product was displayed at different touchpoints across the space, allowing customers to see the full range as a ‘one stop solution’ for pet food in garden centres. There were even some treats for humans too, including ‘plant cupcakes’ with custom printed signs and sprouting leaves.

Making the space successful at GLEE required an extraordinary team, and Natures Menu delivered. Fully committed to the Pet Pantry concept, the team energised the stand and created a lively and interactive experience for customers. By doing so, they were able share their expertise in natural pet feeding with new eyes and ears. Opportunity bloomed even further as Natures Menu scooped up press interest, interviews and even a Best of British Award!

The Pet Pantry was fully stocked with opportunity for Natures Menu, and with plenty of new connections made we're thrilled that GLEE 2024 was a fruitful experience.