When Peach approached us ahead of the 2025 BIBA Conference, they were ready to scale up their event presence following a brand refresh. Peach wanted a space that put them on the playing field with some of their larger competitors, a space that made a statement and drove brand awareness amongst BIBA attendees.

So that’s exactly what we did. 

The centrepiece of the stand is an unmissable logo header, complete with giant illuminated peach. The graphic style stands out in the hall at Manchester Central, and is an easy visual cue to build awareness and salience for Peach.  

A deep blue background contrasted against the light colours of the peach, and gave a classy look to the space. We continued the blue down into curved side panels, which create a semi-enclosed feel to the meeting space.  

The inside of this space features two slatwalls, which take inspiration from contemporary interior design. On one wall, “A refreshing approach to scheme partnerships,” is displayed in minimalist stand-off lettering. Whilst on the other, three roundels highlight the core pillars of this ‘refreshing approach’, giving a visual anchor to the messaging. Clear, distilled messaging continues in the centre of the space, creating a backdrop to a meeting area where Peach could host their intermediary partners.  

The theme for BIBA 2025 was ‘A new era’, and it definitely was one for Peach.