Schurter Electronics' modular exhibition stand needs to be able to suit a range of purposes, across a range of events.

The baseline of the stand is that it maintains the eye-catching blue and white of Schurter's brand palette, and features the logo in prominent places. The stand is bright and well-lit, with shelving units built into the white back wall for the display of products. These shelves are lit by an LED strip to ensure focus on the tech on offer. With all of these features, practicality and simplicity is key, so that no matter how the exhibition stand might be configured, it is easy to navigate and understand.

The blue carpet is eco-velour, laid directly onto the venue floor, and the 3mm rigid panel graphics are finished with magnetic fixings, increasing the flexibility of the stand. Like that, Schurter are able to create meaningful connections, no matter the audience, no matter the venue.