Following a successful event at Fruit Logistica in Berlin, Sinclair International decided to exhibit at Fruit Attraction, Madrid.

We repeated the Fruit Logistica stand for Sinclair, a bright and open space to drive brand awareness and welcome visitors. The brightly lit logo is set against a white backdrop, acting as a beacon for visitors from across the globe. The labelling machinery is placed front and centre, allowing prospects to see the process firsthand.

Taking that one step further, the 'compostable corner' meant visitors could watch the process of a compostable label breaking down, via a time lapsed video. It made the process more 'real' and memorable, prompting conversations about sustainability goals, zero plastic waste, and the future of fruit labelling.

Creating a welcoming meeting space that felt somewhat separate to the rest of the stand was important too. So, we set the meeting area 'inside' the stand, semi-enclosing it with internal walls and a beamed ceiling.

A harmonious balance of brand awareness, product excellence, and expert knowledge, set inside the stand at Fruit Attraction and brought to life by the Sinclair team.