Reusing a lot of the assets from Naturediet's previous stands, we travelled to Nuremberg to set up this flexible, open space. With a working height of 3m, and a 5x4m open space, there was a lot to fit in.

The stand was designed to bring the two brand identities together side-by-side. So, we installed eco-fabric graphics on the core stand wall, utilising the contrasting brand palettes and ideas to draw attention to their distinct market positions.

Naturediet's space was distinctively green, with a brightly lit logo feature. Their product was part of the stand itself, built into the walls around the TV screen in the centre. Their brand position is all about healthy, natural food for all dogs to feel good.

Meanwhile, the Skinner's section advertises their Field and Trial dog food, whose rustic heritage targets working dogs with active lifestyles.

The natural distinctness of these two brands was bought together, so that the two brands were able to show off the particular position of their product. These products were given the space to speak for themselves, forming the focus of the stand, though there was a small seated area for those Deep Meaningful Conversations that the event sparked.