When we work with Skinner's, we make sure we give their 388-year heritage a well-deserved emphasis. That’s why, for the last few years, we’ve helped them cultivate a unique custom space. 

2026 was no different. We established a cosy, comfortable, and familiar base, using the country cottage design that so deftly conveys a visual story in that busy hall. The cottage is a complete house design. It has doors, a roof, and a chimney, and extends beyond the main structure, to include an outhouse effect. Inside, there is a rustic kitchen counter top with a TV, for displaying brand media. The rustic appearance of the cottage's interior is enhanced by climbing foliage all over the white brickwork appearance.

It may look familiar, but the stand has evolved a lot over the years. For 2026's Crufts, Skinner's included a competition zone on the outside of the wall, promoting that all-important sense of immersivity to draw curious visitors in.

There was also the new addition of a table, with a crate display area. This added to the rustic feel, and was ideal for displaying wet food and doggy energy bars. This year, canine visitors could try their food in style, with metal sampling bowls. Gourmet!

The final addition was an extra TV on the outside of one of the stand walls, to intrigue passers-by, as well as stand visitors.

Skinner's stand is always a hit with visitors. It ensures that Skinner's name and story stands out in a hall that is full of names and stories. Their 'country cottage' provides a unique, inviting space in which to trial tasty pet food, and host interesting conversations.