Skinner's came to us ahead of PATS (Pet & Acquatics Trade Show) 2024 asking for a sleek and multi-layered space to meet with new and existing clients. The team wanted to bring Field and Trial and Naturediet side by side, each with their own distinct space underneath the Skinner's Group master brand.

It was a careful balancing act for our designers, honouring the distinctiveness of each brand whilst maintaining a cohesive look and feel across the entire stand. Subtle differences in the flooring, walls, lighting and textures created a separation between the two brands.

With the Naturediet side being 'for the gourmands' and Field and Trial 'for the workers', visitors unfamiliar with the Skinner's Group could immediately identify the brand best fitted to them. The Naturediet zone focused heavily on the ingredients used in Naturediet food, with rustic displays showcasing some of the raw, natural ingredients as well as the product itself. In the centre, AV content demonstrated the manufacturing process of Naturediet's Tetrapak packaging. The Field & Trial area also leaned into product, with graphic windows and printed media bringing the Field & Trial brand to life.

The Skinner's stand is a place for customers to discover, learn and connect. It was a hub for sharing expertise and conversation, whether it be around Naturediet's innovative Tetrapak cartons, the ways that Field & Trail fuels working dogs, or the rich history of Skinner's.