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Playing off the concept of a pitch and putt course, we designed a distinctive ‘Glitch and Putt’ interaction driven by the unique Sungard branding and services. Angular and modern, we used the Sungard logo as inspiration for the mini golf course which was integrated into the exhibition stand itself. Using an adapted floor, we ensured a seamless blend of our ‘glitch and putt’ hole with the wider stand space.

Divided with a sharp clean angled line, the intense red of the Sungard brand provides immediate visual impact as well as practically dividing the interaction, meeting and display areas of the exhibition stand. Topped off with custom digital content, branded golf club and golf balls, a multi-functional, engaging and cohesive space was created to support Sungard as headline sponsor.

Sungard AS BCI World 2019


6x5m Open 3 Sides


BCI World 2019

Sungard's 'Glitch & Putt' interaction makes their exhibition stand a popular and memorable experience at BCI World 2019


Hammersmith London


Sungard AS