For the many years that we've supported TSO at events like London Book Fair, the stand has stood strong and mostly unchanged, demonstrating the often underestimated power of consistency. Re-using the stand structure has also made TSO's stand more sustainable, with limited waste and materials that have a longer lifespan.

While the structure has remained the same, the stand graphics have been updated when necessary, allowing the stand to evolve alongside TSO's brand. The biggest graphic change came about in 2022, with TSO distilling their colour palette down to fewer core colours. Reflecting this change, we used the primary teal colour for a more vibrant splash of brand across the stand at London Book Fair. With a teal carpet to match, the refreshed stand design has a bolder look without losing the clean appearance associated with TSO.

Since the TSO brand began its new chapter, we've built the stand consistently at London Book Fair, with graphic tweaks as and when required. With built-in book displays, AV content, and a meeting area, there are plenty of opportunities for new and prospective customers to learn about TSO's publications and engage with the on-stand team.