Years' vision for their exhibition stands is always incredibly unique and wonderfully put-together. We were thrilled to be approached regarding their second year at Crufts.

This exhibition stand used the basic principles of Years' 2025 Crufts stand, but it also took them for a spin. 2026's vibe was a more open-ended space: a four-sided island site. This time, there was wooden-effect vinyl flooring, carpeted with a runner of Years' signature mauve colour.

One wall of their stand was dedicated to a free-to-play touchscreen quiz with prizes on offer, making their corner of Hall 3 delightfully memorable.

Their graphics spoke of sign-up sheets and QR codes, as well as depicting the delicious doggy dinners available, and giving the brand that final push with social proof: 95% ratings, Trustpilot reviews, and behind-the-scenes photographs.  

Finally, the stand incorporated a counter with fresh ingredients so that the team could feed their furry visitors as and when they were peckish (or, indeed, just curious!).

Years are always fabulous when it comes to creativity and immersivity within their stand. Their stand at Crufts was a buzzing hub of activity, enjoying heavy footfall from both four- and two-legged creatures.