Peach's 2026 foray into the world of BIBA was a pull-no-punches kind of deal.

At big, competitive events like BIBA, Peach use their relative distinctness to stand out. They're an exciting, bold kind of business, and their stand needed to reflect that.

We worked with them to make the most of their unique, vibrant colour palette, which made a bold statement, announced their presence in no uncertain terms, and told a story in line with their distinctive branding: 'a refreshing approach to scheme partnerships.'

The stand was an open 2 sided structure, with bespoke slatwall features and a front header panel that proudly announced their presence. A 3D 'Peach' logo was re-used from previous stands, but looked very different in the context of this all-singing, all-dancing sea of peach colouring.

All that peach and orange contrasted nicely with the splash of green in the corner, sprouting from a planter which made the seating area cosy and welcoming. We implemented a couch and bar seating giving visitors that all-important space necessary to make those connections.

As their graphics depicted, Peach aim to be ‘Your Insurance Partner’, and this stand expressed a colourful, vibrant friendliness which helped them tell that story, before any words were even spoken.

In all, the warmth that exuded from this exhibition stand paid off, with the Peach team reporting compliments throughout the two-day show. Congratulations to the team on an extraordinary BIBA!

• Peach, Via LinkedIn

• Peach's Insurance Marketing Executive, Via LinkedIn