We've worked with TSO on many different stands for many different events, and remained largely consistent with the overall design of each, so that they might be recognisable across the board. This one was a little different.

The stands we usually make with TSO for events like London Book Fair are 8x3m and open three sides, but this stand functioned as a shell scheme version of that consistent branding: slightly smaller and more simple, but just as effective.

The signature blue colour remains the core of TSO's shell scheme. The exhibition stand consists of an aluminium wall support section with a tension literature holder, allowing TSO to display their important leaflets at the Commercial Vehicle Show. This literature stand is angled, and sits beneath the TV screen. There is also an iPad totem. In this way, TSO can offer digital versions of their literature, and keep their stand as immersive as needed.

The graphics are simple and to-the-point. It is clear on approach exactly what the purpose of this stand is, and what value it offers visitors. These graphics were added to the walls via foamex fascia panels.

This sleek and functional shell scheme allowed for practicality and flexibility throughout the Commercial Vehicle Show, giving TSO the space to focus on meaningful conversations with their visitors.