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For Crufts 2022, we helped Naturediet Pet Food showcase new brand illustrations and fresh product packaging for their natural dog food range.

The exhibition stand is light and bright, tying in the green brand colour with printed illustrations. Larger graphics are printed on the back of the stand and on supporting pillars to capture attention from perspectives where the product range isn’t visible, giving a dose of brand alongside merchandising style display.

Helping Naturediet blend brand messaging and generous product displays, we made full use of the space and encouraged footfall to the stand from every angle. 


Using a light wood effect complementing the 'natural' brand image around Naturediet, we created shelving units to display the pet food in a clear and accessible way, with additional product in lightbox displays for added visibility. These high-quality shelving units have been repurposed and modernised across the lifespan of many Naturediet events, meaning that much like Naturediet’s own brand, they look good and do good too!

Naturediet Crufts 2022


6x8m Island Site


Crufts 2022

A truimphant return to Crufts for Naturediet, complete with fresh vibrant product and brand illustrations ready for 2022


NEC Birmingham