PATS 2025: Custom Exhibition Stands for the Pet Industry

At the end of September 2025, the Image Experiential team headed to the PATS (Pet & Aquatic Trade Show) at the NEC.

As the UK’s leading pet industry trade show, PATS brings together hundreds of brands, retailers, and innovators from across the sector. This year felt buzzier than ever, and it also happened to be the 20^th ever PATS! We were proud to support four fantastic clients in the pet industry.

Here’s a look back at our time at the show, and the spaces we brought to life. 

Natures Menu 

For long-term client Natures Menu, we designed a space that put their natural ingredients front and centre.

The space was designed like a welcoming kitchen, complete with ingredient domes showing exactly what goes into each bowl of Natures Menu goodness. At the front, a dedicated unit showcased their brand-new Christmas dog food range, adding a festive touch that drew plenty of curious visitors. 

Bathed in Natures Menu’s signature green, the stand had clean sightlines and an open, inviting layout, making it easy for visitors to wander in, chat, and explore. And with that giant illuminated logo shining proudly above, the brand identity was reinforced for everyone in the hall.  

Skinner’s 

For Skinner’s, we set out to design a space that celebrated the strength of both Field & Trial and Naturediet – two distinct identities under the master brand roof. 

High-level branding celebrated Skinner’s heritage – “fuelling working dogs for over 50 years” - a nod to their roots and reputation. Beneath that, the Field & Trial side embraced country charm, featuring graphic windows and a rustic white brick effect wall. In contrast, the Naturediet side was fun and colourful, with pops of green, an illuminated logo, and an engaging AV display. 

The result? A cohesive, dual-brand stand that balanced history, heritage, and the unique brands within Skinner’s portfolio. 

Albion Pet Foods

The Albion Pet Foods stand was all about simplicity and visibility.  

We created a sleek 6x4m trade stand with sharp graphics and choiceful imagery, and plenty of product display. Prospective clients could explore the range of treats in a custom display gondola, as well as a freezer full of Albion’s ‘farm to bowl’ raw dog food. 

But the jewel in this stand’s crown was the large glowing logo feature, standing above the rest of the space on a large header panel. It was minimal, elegant, and confident – proof that sometimes, less really is more. 

Assisi Pet Care 

From the first conversations about PATS, it was clear that each of Assisi's brands needed space to tell their own story, properly.

Each dedicated zone took shape with vibrance, personality, and the unique assets of its brand. Scenery, props, texture and form were key, from the furry Yakers yak, to the farmyard scene for Burns Pet Nutrition. The unique zones were connected by an exposed wooden framework, which tied the space together under the Assisi Pet Care name. The result? A vibrant, interactive space that celebrated every one of the exhibiting brands, as well as the overarching parent brand. 

Reflections from PATS 2025 

The 2025 show reaffirmed what we continue to see at exhibitions across the pet industry – product excellence, collaboration, and a whole lot of passion for pets. 

We’re proud to have supported our clients in delivering standout spaces at PATS 2025, and we’re already excited to see what next year brings. 

Are you planning an exhibition stand or brand space for your own business, pet industry or otherwise? We’d love to hear about your plans... get in touch and speak to our team today.