Blog

Experience marketing is close to hospitality or customer-service work in its aims and intentions. We can learn a lot from the people who talk to people every single day.

Before we pack our bags and head to Manchester for BIBA 2026, let’s take a moment to reflect on BIBAs past.

It's an experience economy, which means that memories and immersivity sell. But what does that look like? And how can small towns and cities make the most of it?