Blog

'Community' has become a bit of a buzzword in marketing, but mostly for good reason. We dive into 5 main ways that experiential adds value to brand communities, and how you can build community from your own events.

We look ahead to our work with the University of East Anglia, to create a wonderfully interactive stand for Norwich Science Festival.

What does experiential look like when expectations are already sky-high? We caught up with Letty Dell-Aquila from Saxon Air to unpick this, as part of our Experiential Edge series.