Have you got the Experiential Edge?

‘Brand experience’ isn’t just about shiny activations or big budget campaigns. It’s in everything that impacts how your brand story is told, and how people feel when they interact with you. 

It could be the barista in your favourite coffee shop memorising your order, and starting to make your drink before you’ve even ordered. It could be the feeling of luxury as you walk into a beautiful homeware store, with the rich smells of amber and mahogany filling the air. It might be to do with product innovation, personalisation, or anything you do that sets your brand apart.  

And in our ‘experience economy’, people are placing more value on unique, special experiences than physical ‘things’. So paying attention to the details, and creating memorable moments has never been more important – it might just be what gives you the edge over competitors.

But how do you discover your own experiential edge? 

That’s what we’ve been asking a group of ‘experiential experts’ - businesses in Norfolk who are already shaping the experience economy in our home county.

They’ve shared exactly how ‘experience’ matters to their business, with practical lessons, real stories, and inspiration of how you might apply the same thinking.  

We thoroughly enjoyed sitting down and having these conversations, and we’re excited to share them with you. We're confident you'll learn a lot - and no matter your brand size or sector, you’ll gain the tools, mindset, and motivation to find your own experiential edge. 

Stay tuned for candid conversations and fresh perspectives, from the experiential experts.