What Does Consultancy Look Like in Events Marketing?
- Molly Phillips
- 9 hours ago
- 5 min read
Events are no small feat.
Your brand is entirely unique, and deserves a space dedicated to that uniqueness. Right?
You know what you want to achieve with an event, and why you want to host it. You know exactly why you need to exhibit; meeting people, networking, brand activation.
But how do you start?
Whether you’re a seasoned events professional, or a complete newbie in this industry, you can’t do it alone. It’ll take consultancy with event professionals.
What we’re saying is, with events, Teamwork Makes the Dreamwork—to an even higher extent than usual.
Here’s why.
Diagnosing Where You Are
It's important to know where you are, so you can use those insights to create a strategy.
The first step of tailored consultancy is spending some time getting a good understanding of where your brand is, which means thinking about:
The associations people have of your brand (positive and negative!)
Whether they recognise it
Where it seems to fit in the marketplace
Where you want it to go.
Understanding these things helps you build a strategy. It is on top of this strategy, as a foundation, that you can then decide on whether an event would be helpful, and what it would look like.
Making Big Ideas Happen
Big ideas get people talking.
But they’re no use to anyone if you don’t have the pragmatic know-how to get those ideas off the ground.
That’s where event professionals come in.
It’s something that our clients talk about again and again: they love how much the finished product resembles the concept design.
That matters because events are nerve-wracking. You want to know, as early as possible, what it’s going to look like so you can plan around it. That’s why knowledgeable consultation in events marketing relates to keeping communication open from day one.
Whatever your idea, let us know. We’ll let you know our ideas too. Together, we’ll create a comprehensive design early on, and we’ll never show you something we can’t build. Our plans combine impressive and unique features, with the necessary realism to get them off the ground; realism doesn’t have to compromise creativity and vice-versa.
Understanding the Ins and Outs of Organising an Event
A tailored and knowledgeable consultation with events professionals will set you in the right stead to approach all the moving parts of your event.
The thing is, the exhibition stand is the thing that catches the eye (and your wonderful staff, who man it, of course!), but to get it up and moving there are so many behind-the-scenes logistics. When they’re done right, these are employed so seamlessly that your visitors won’t even know the hours of planning, liaison, and organising that came together to make it happen.
We’re talking venue correspondence, WiFi and electrics orders, food and catering, corkage fees, where your delivery vans can go and when they can go there, and even rules and regulations around safety and what can be shown and where.
And if that sounds like a lot, fair enough! But consultation makes those things easy.
As events professionals, we’ve seen it all. During consultation, we work to be two-steps ahead of problems happening, so that everything is as smooth as possible on the day.
Knowing the Right People
All of those logistics involve talking to the right people: the venue staff, who know how everything works, and external or third-party organisations who can help give you that extra little bit of pizazz. For example, shoutout to GreeningUp, who do frequent and fabulous jobs installing living walls, and The Barista who deliver fresh coffee, at stands like this one...
Through consultation with an events professional, you’ll get to lay out the sorts of extras you want, and we’ll pull a few strings with our trusted friends and brands to make that happen.
It’s all about who you know.
You Know Your Brand, We Know Events
Consultancy should be a pooling together of two sets of brains.
So, for example, Years came to us in 2025 with a strong vision, and also a strong understanding of what their brand does well, and where they had positioned themselves:
They had a strong social media presence
They had a strong set of brand guidelines and assets
They wanted to use Crufts to create a space that physically welcomed in their community
They wanted to let the product speak for itself, using the event as a chance to literally show it off and let customers try it out.
The goal? A lively, interactive stand that raised awareness of Years as a brand.
We combined these goals, objectives, and ideas, with our own extensive knowledge of events, and our previous visits to Crufts.
Prioritising these as key areas, we strayed slightly from their original drawings, to open up the exhibition stand. This helped it to comply with regulations, which people who don’t work in events might not consider. The new structure also allowed Years to broadcast their bright colour palette from all angles.
What it did not do, however, was rewrite everything Years had asked for. It used all their ideas, within the realms of what was possible, and what was going to make the biggest splash.
They wanted to show off their product—fresh-cooked dog food—so we took their idea about having a kitchen and honed it. Using the space as it was, we designed a kitchen area that would fit better within their budget and still function exactly as planned.
In the design, we offered optional, bolt-on aspects, with the assertion that Years cold take the ideas on, or remove them, as they saw fit; in line with budgetary restrictions and stylistic preferences.
We added in a game, too, noting their desire for an interactive element. The ‘spin-the-wheel' feature encouraged involvement, really bolstering that sense of awareness.
The end result was this:
A distinctive exhibition stand that was uniquely Years, but also functional and ambitious within the scale of what’s possible at events like Crufts.
A collaboration which combined their understanding of the brand (no one knows a brand better than its people) and our understanding of Crufts (we’ve been going to the world-famous dog show for over a decade!)
And that is why consultancy works so well.
So, Shall We Team Up?
Contact us to share your ideas!
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